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Popsicle Brand Boss
GoodPop

Director of Marketing

Marketing Leadership Brand CPG Growth Austin, TX
Closed

This role is no longer open. Roles stay on the Generalist World board for two weeks, then move to the vault. This one has had its run.

About this role

Lead marketing for GoodPop, the certified B Corp making organic ice pops and frozen treats on a mission to clean up the freezer aisle. You'll own brand, growth and innovation for a fast-growing better-for-you CPG challenger. A role for a marketer who can blend purpose, product and playful storytelling.

What made this a Translator role?

Translators make the complex simple. They bridge worlds – technical and creative, internal and external, strategic and tactical – and make sure everyone is speaking the same language. If you can distil a 50-page report into a one-page brief, explain code to a CEO, or turn user feedback into a product roadmap, this role is built for you.

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