In a nutshell: Atomic influence is the most powerful career asset you can build — and it’s not the same as personal brand. It’s your long-term digital footprint made up of your perspectives, milestones, network, and impact. Here are the 5 laws to build it sustainably. No matter your job, industry, or passion, every professional … Read more
Career Strategy
Practical guidance for generalists navigating career transitions, uncertainty, and growth.
In short: The dreaded “what do you do?” question is one of the hardest moments for any generalist. You can’t summarise a squiggly career in a single job title. In this guide, we break down a powerful positioning framework, explore how to find your zone of genius, and explain why passion and communication skills create … Read more
There’s a phenomenon that’s staring you in the face; it’ll determine your wealth, it’ll shape your quality of life, and it’ll make a deep dent in how you work for the next 20+ years—and nobody’s talking about it. How to Win in the New Economy Over the past 150 years, our experience of the world … Read more
I think Katherine Mora just explained why almost every product I’ve ever built felt like it was held together with duct tape and prayers. “You can do two things,” she told me during our conversation in London. “You can go and build in the quick and dirty way or in the scalable foundation way.” I’ve … Read more
After my interview with Caitlin Ferguson I noted.. I think she just solved a problem I didn’t know I had.” Caitlin told me something in our conversation that I can’t stop thinking about. She used to make a decision and then spend hours replaying it in her mind. Did she miss something critical? What if … Read more
Caitlin Ferguson can spot the pattern from across the room. A founder stands at the whiteboard, marker in hand, drawing boxes and arrows. They’re mapping the perfect system, the ideal workflow, the flawless go-to-market strategy. They’ll get it right on the whiteboard, then execute. Except they won’t. After working with over 100 founders and helping … Read more