After my interview with Caitlin Ferguson I noted.. I think she just solved a problem I didn’t know I had.” Caitlin told me something in our conversation that I can’t stop thinking about. She used to make a decision and then spend hours replaying it in her mind. Did she miss something critical? What if … Read more
Milly Tamati
Caitlin Ferguson can spot the pattern from across the room. A founder stands at the whiteboard, marker in hand, drawing boxes and arrows. They’re mapping the perfect system, the ideal workflow, the flawless go-to-market strategy. They’ll get it right on the whiteboard, then execute. Except they won’t. After working with over 100 founders and helping … Read more