How to Answer “What Do You Do?” Without Shrinking Yourself Into One Box
3 ready-to-use pitch templates for the question every generalist dreads.
You’ve done consulting, creative work, and something no one can categorize. You’ve got a career that makes perfect sense to you — and takes 10 minutes to explain to everyone else.
These templates fix that.
Send Me the Pitch Kit (Free)You know the moment.
Someone asks what you do. Your brain runs a quick calculation: Which job title will make sense to this person? Do I mention the consulting, the podcast, the design work — or just pick the one that sounds most “real”?
You edit yourself down. You pick one thing. And you walk away feeling like you just introduced a stranger instead of yourself.
It happens at dinner parties. At conferences. On LinkedIn. In job interviews. Every time someone asks the simplest question in professional life, you feel the most complicated.
The real problem isn’t your career. It’s that nobody gave you a framework.
Career coaches tell you to “find your one thing.” LinkedIn wants a headline. Your parents want a job title they can tell the neighbours.
But your career doesn’t work that way. You’re not unfocused — you’re multi-dimensional. The issue was never your path. It’s that you’ve been trying to explain a story using someone else’s format.
What if you had a structure that made your whole career make sense — in 30 seconds?
The Squiggly Career Pitch Kit
Three fill-in-the-blank templates. Three contexts. One career that finally gets introduced properly.
Template 1: The Dinner Party Pitch
For casual settings. When “what do you do?” is small talk, not a business inquiry. Leads with personality, not a title. Takes 15 seconds.
Template 2: The Professional Pitch
For networking events, client calls, and interviews. Positions your range as the reason you’re better — not something to explain away.
Template 3: The Online Bio
For your website, LinkedIn, and speaker bios. A narrative arc that makes a squiggly career feel intentional on the page.
Each template comes with the formula, a complete example, fill-in-the-blank prompts, and tips for making it sound like you.
Built for people like you.
This kit was created by the team behind Generalist World — the professional network for people with non-linear careers. We’ve talked to thousands of multi-hyphenate professionals, and the “what do you do?” pain point comes up in almost every conversation.
1,500+ generalists are on the waitlist for our community. These templates come from the same frameworks our members use to introduce themselves with confidence.
Is this for me?
This kit is for you if:
- You’ve held 3+ roles across different industries and dread explaining your career path
- You default to picking “one thing” when people ask what you do — and it never feels right
- You want a framework you can actually use, not another “find your purpose” workbook
This kit is NOT for you if:
- You have a single, clear job title and love it
- You’re looking for career coaching or a personality assessment
- You want someone to tell you what to do with your career (we’re here to help you explain what you already do)
One more thing.
These templates help you explain yourself to people who think in job titles and linear paths.
They work. You’ll feel more confident. You’ll stop freezing up.
But here’s what a template can’t do: put you in a room full of people who don’t need the explanation at all.
People who hear “I’ve done consulting, filmmaking, and restaurant management” and say “of course you have” instead of “but which one is your real job?”
That’s what Generalist World is. 1,500+ professionals with squiggly careers. A community that opens three times a year. Not another networking platform — a place where range is the whole point.
The pitch kit helps you explain yourself. Generalist World is where you never have to.
Join the waitlist when you grab the kit — you’ll be the first to know when doors open.
Get the free Squiggly Career Pitch Kit.
Three templates. Three contexts. One career that finally gets introduced properly.
Free. No spam. Unsubscribe anytime. Takes 15 minutes to read, 30 minutes to complete your pitches.